The mid-market price point is making a lot of people
excited, because instead of going out the gate with a high-priced option, the
company is going with a middle of the road price option that will directly
compete with Droid and iPhone and knock them down a few pegs.
Tango Mango is something that Microsoft officials are
keeping tight-lipped about.
Technology buffs are looking at the recent release of the
names of the manufacturers that are working closely with Microsoft. Nokia and
Samsung are prepping to hose the phones and will hope to combine the software
they are developing with a stripped-down phone version that will have plenty of
features, including mobile computer networking, with a more intuitive design.
To clear up some confusion, the Windows Phones Mango, Tango
1, Tango 2, and Apollo are all being released sooner than later, and the
phone's OS will be interesting to see. Windows Phone may be the newest
smartphone development platform, but it has already taken significant market
share and poses a big competitive threat to iPhone, Android, and BlackBerry. A
big advantage of Windows Phone is simply the familiarity of the interface. Like
other development platforms, Windows Phone lets developers create business and
consumer applications to run on a Windows Phone.
It is built using existing Microsoft tools, including
Expression Blend, Silverlight, Visual Studio, and the XNA Framework. As a
result, developers who are already steeped in Microsoft technology will have no
trouble getting started creating apps for the Windows Phone without having to
face a learning curve.
It does offer end users the opportunity to enjoy very
feature-rich applications with a familiar interface, as well as support for
data across multiple devices. For developers, Microsoft Phone offers a strong
developer portal, as well as an application marketplace to make it easier to
market commercial applications.
Cloud Services include Windows Azure, Xbox LIVE, and
notification and location services. And lastly, portal services give developers
an easy workspace for registering, certifying, and marketing their apps. Developers
will find Windows Phone application development easy, particularly since it
does not incorporate any new languages, rather, it just relies on existing
frameworks adapted for the smartphone. Developers can program with C# and
the.NET framework.
The rich and familiar development environment means that app
developers will be able to create very useful and convenient apps for end
users, that leverage an attractive feature set. Some of the newest
up-and-coming features on the Windows Phone include the ability to copy and
pasate text between emails, text messages, web pages, and Office Mobile.
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